My Life as a Corporate Goddess by Jane C. Rosen
If the Goddess could share the Acropolis with the great Gods of Greek mythology, then why can’t she share a seat alongside the mere mortals of the corporate boardroom?
A refreshing look into the ongoing dialogue of women in leadership.
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What readers are saying:
“An Audacious, witty voice from the corridors of corporate America. Jane Rosen is fed up and doesn’t want women to take it anymore. Her frank insights deliver a truly energized read.” Joanne Gordon, author of How Starbucks Fought for Its Life Without Losing Its Soul, and Career Bliss: Secrets from 100 Women Who Love Their Work
“An insightful and witty read that combines some necessary tools for navigating the corporate world as a woman, along with the sense of humor it takes to get there in style. A book every working woman should read.” Michele M. Larsen, publisher of NW Women’s Journal
“For any woman who has found herself surrounded by white guys in ties around the board room table, Jane Rosen has written the definitive primer in how to thrive, not just survive, the environment. And, she does it with grace, humor, compassion – and data. Men and women can use this judicious, balanced insight into today’s corporate life.” Carol Ferris, former Vice President, Hampton Affiliates
Convergence Marketing: Combining Brand and Direct for Unprecedented Profits by Richard G. Rosen with Jane C. Rosen, published by John Wiley and Sons
Convergence Marketing is a practical guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
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What the marketing professionals have to say:
“Finally, a common sense approach to contemporary marketing and advertising! Convergence Marketing provides a clear, useful and uncommonly intelligent view of how all forms of communication can work together … because to the consumer it is all advertising, regardless of the form. This is a must read for anyone who needs to understand how to best evaluate all the ways of reaching and moving the consumer.” Jerry I. Reitman, Executive Vice President (retired), The Leo Burnett Company and Author of Beyond 2000: The Future of Direct Marketing
“Smart clients know that everything they do – no matter which department drives it – will impact not just their short term business performance but the long term viability of their brand. This book offers a framework for building a much-needed bridge between the linear and shorter-term side of the corporate marketing brain with the more image-driven, longer-term brand building process. No brand can survive without both. Great brands thrive by removing the hard edge between them and aligning both sides within one framework – the brand itself.” Scott Bedbury, Author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century, and Founder of Brandstream. Former marketing executive for Starbucks & Nike
“Convergence Marketing is a ‘must read’ for anyone involved in advanced TV advertising struggling with the disconnect between Media and Creative. As TV advertising becomes more targeted and measurable it is imperative that these two worlds come together around common objectives. Convergence Marketing provides the road map.” Tony Coulson, Director, Comcast Spotlight